Manage Your Twitter Account Better with These Five Strategies

Twitter can be a complete waste of time…or a powerful tool in your marketing toolbox. In the modern business climate, few people have time to sit around typing out personal blog posts all day. Regardless of how much time you have to invest into your tweeting (the term for updating your Twitter account), there are certain things you should do to make sure your Twitter marketing is successful. What follows are five power strategies for managing your Twitter account.

1. Update your Twitter home page design. Get your logo on it. Supply your main web site URL. Make it visually interesting so that people want to learn more. The default Twitter look for your profile page is quite bland, and the default icon (until you upload in image) is even worse. It will encourage people to follow you if they can see you and learn something about you. Don't come off as some kind of sterile spam robot.

2. Avoid selling in your Twitter posts. Instead, write about interesting or unusual things related to the products or service you sell. And post lots of links to content that may be of interest to your followers. Always being in sales mode will cost you followers.

3. Use the Twitter widget to stream your tweets to your web site or blog. If you are active with your Twitter account, and use it to document genuinely interesting content or links, then you will be creating a large amount of good content that you should use for other purposes. One way to do this is by streaming that content to your main web site or blog with the Twitter widget. To get to the widget, click the Apps link at the bottom of your Twitter home page.

4. Use BigTweet to quickly and easily create tweets. BigTweet is a fantastic yet very simple tool. It is a browser link button that you can install on your browser toolbar. Then when you are on a web page that has content that would make a good post, all you have to do is highlight a snippet and click the BigTweet button. Instant tweet, no problem, no mess. You can download BigTweet at www.bigtweet.com.

5. Automate your Twitter account with Tweet Later. Tweet Later lets you automate several functions that greatly improve the effectiveness of your Twitter-based marketing. Tweet Later will follow back anyone who follows you. It will also send a direct message to all of your new followers. Tweet Later will also do your tweets for you. Tweet Later can be set to dynamically create future tweets based on spinnable content that you configure.

There is much more you can do beyond the short list of items. But do these things, and you have a good start at effectively using Twitter for marketing purposes.

If you are serious about using Twitter as a marketing tool, you owe it to yourself to check out Tweet Later. It automates three important parts of the Twitter process: making posts, following those who follow you, and sending direct messages to new followers. To try it out for free (no credit card needed!), visit http://www.trytweetlater.com. To learn more Twitter marketing strategies, visit twitterforbusiness.blogspot.com.

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