LA Gear Lights Up 52nd Annual GRAMMY® Awards Gift Lounge

Beverly Hills, CA (PRWEB) January 25, 2010 -- Stars will be shining on the ground as well as in the sky, as LA Gear (http://www.lagear.com/) furnishes presenters and performers with its newly released LA Lights at this year's official Backstage Gift Lounge for the 52nd Annual GRAMMY® Awards.

As in years past, GRAMMY Awards artists will include the industry's top artists spanning the genre spectrum. Beyoncé, the Black Eyed Peas, Dave Matthews Band, Lady Antebellum, Lady Gaga, Green Day, P!nk, Maxwell, Taylor Swift and the Zac Brown Band are all confirmed to perform.

These artists and more will have access to the GRAMMY Gift Lounge, and there will be an in-Lounge "giving station" which will allow the celebrities to autograph and donate one of their favorite new gifts to the MusiCares® Foundation, which provides a safety net of critical assistance for members of the music community in times of need.

"The GRAMMYs are the pinnacle music award and part of the fabric of Los Angeles," said LA Gear Director of Specialty Product Lance Jackson. "This event is the perfect fit for us, and the timing couldn't be better, with the release of our new light up sneakers."

The LA Lights went on sale December 12, 2009, at all Sportie LA stores in Los Angeles and San Diego, and online at sneaker website (http://www.sportiela.com/lagear/lights.html) SportieLA.com.

The GRAMMY Gift Lounge will be open January, 28th-30th, 2010. The 52nd Annual GRAMMY Awards will be held on Sunday, January 31, 2010, at the STAPLES Center in Los Angeles and will be broadcast live on CBS at 8pm (ET/PT).

About LA Gear Lights and LA Gear Originals

On the heels of their successful launch of LA Gear Originals - which featured updated styles from the Unstoppable line, '89-'90 - LA Gear brand-owner ACI and top Los Angeles indie sneaker store chain Sportie LA released a new line of LA Gear Lights. Reviving and updating its legendary LA Tech light ups from the early 90s, LA Gear is presenting limited quantities of the new sneakers. Mens Lights come in White/Silver, Green/Olive, Black/Purple, and Blue. Womens Lights come in two colors, Red and Gold.

About The Recording Academy®

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards -- the preeminent peer-recognized award for musical excellence and the most credible brand in music -- The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/thegrammys, a Facebook fan at www.facebook.com/thegrammys and a YouTube channel subscriber at www.youtube.com/thegrammys.

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